A fun job from the earlier days of digital. Fuji S2pro camera.

Day by day packing for lights.

Small. Light. Fast. Cute. 

I went on location today. I was in a mid-sized conference room making portraits of four men in coats and ties. One after the other. The camera portion of a job like this is hardly a big mystery and really, any camera that allows you to change the lens and use a focal length that is somewhere near the equivalent of 85-90mm (on a full frame, 35mm camera) will probably suit you just fine. The predominant use for the images will be on a website and, really, just about any camera made since 2004 should do a decent job delivering a sharp, mostly happy file. It's always the lighting that's more interesting. 

Last year I might have taken my case with three of the Elinchrom monolights and used them for the project but it seemed like so much overkill to haul the big case up the stairs, plug multiple cords into wall sockets, piece together a softbox and a speed ring and decide where to put it all. Since last year the folks at Cactus sent me an RF60 flash unit and three of their V60 triggers and after I figured out how to use them they way I like to light stuff I've honestly been trying to shoe horn most of my interior shoots into minimalist lighting scenarios. 

I've been throttling down the size of my modifiers in an attempt to make my light a little harder. Given the high dynamic range of the Nikon D610s and D810 I don't really need to worry about softening the highlight transitions as much. When I don't have to worry about burned highlights I can spend more time getting a harder, more dynamic feel to the light. After working with friend Frank and seeing a couple of the modifiers for small flash that he uses I decided to pick up a Westcott light modifier called a Rapid Box Duo. The model I got is basically a 32 inch octagonal softbox that sets up much like an umbrella and provides several levels of diffusion as well as a little metal dish one inserts into the softbox to help spread the light from a small, electronic flash evenly across the front diffusion of the modifier. The box takes a couple of minutes to set up and most of that time is putting together the two piece flash holder that couples the flash to the soft box and the whole set up to a light stand. 

I use the Rapid Box about six feet from my portrait subjects and it gives me a harder light with more contrast than the much larger diameter umbrellas and soft boxes I have generally used. The Cactus RF60 flash is a perfect companion for the quick box because it uses an internal radio trigger and the power levels of the flash can be remotely controlled by the V60 trigger sitting on the camera. At a quarter power I get quick recycling and lots of flashes from a set of Eneloop batteries. Today I used a second flash in a 48 inch umbrella with the power dialed down low (1/32th) to add just a bit of fill to the shadow side of my subjects' faces. That flash was also triggered by a V60 transceiver.

I chose a shutter speed/f-stop/ISO combination that would give me a perfect exposure with the sun lit trees outside the windows of the office and then brought the flash exposure in line to match that level. Takes longer to write about it than to do it. 

The benefit of two inexpensive, battery powered flashes and a portable, collapsible octabank? Mostly portability. I didn't need an assistant to help me haul the gear up to the second floor of the converted  old house that houses my client's company. Everything came along either in my Think Tank rolling case of in a stand bag in my other hand. No muss, no fuss. But it isn't always like that....

And that brings up my shoot from yesterday.  

I have a client who like to have portraits made of their board of directors and their senior executives outdoors with lots of out of focus green in the background. Last year we shot for them on a day with gusty wind and direct sun. Yesterday the Photo gods met me half way and just delivered the hot, direct sun....no wind to speak of. But trying to over power direct sun is different than matching the lively green on foliage outside a tinted window that also has solar screens. In a true, outdoor setting you generally need a flash with a lot of power and, if you are shooting more people than you can count on one hand you also need an electronic flash that has lots of electrical capacity.

Yesterday's lighting kit was the antithesis of this morning's light weight assemblage. Here's why. I wanted a 4 foot by 4 foot black flag to take the direct sun off the subject. This required an extra tall Century stand that can be raised as the sun climbs in the sky. A stand with a 4x4 floating up ten feet in the air can do a lot of damage if it comes down in an uncontrolled fashion so I also needed two twenty pound sand bags on the stand to keep my insurance agent happy. 

That takes care of managing the direct light but I also have found it a very good practice to put another 4x4 foot, black flag directly behind the camera so that the subject's eyeline is aimed at something that won't promote squinting. I don't want to get hit by a falling stand any more than the next person so I want to make sure there are  20# sand bags on that Century Stand as well. The third Century stand held up an Elinchrom S head, fitted with a 30 by 40 inch softbox. The softbox can also do a good "sail" imitation so that stand needed its own collection of sand bags. Wow. That's about 120 pounds just in sand bags and another forty in Century stands. 

I added a white reflector on a stout, Lowell light stand to the shadow side of my subjects to add a bit more detail to the shadows. Better bag that one as well...

I used the Nikon D810 at ISO 64 to squeeze out the most extreme image quality I could manage and also because the lower ISO allows me to get ambient exposures like 1/250th, f5.6, in broad daylight. This makes syncing up the flash easy and mostly problem free. The Elinchrom Ranger AS flash is rated at up to 1100 watt seconds of output power but I like being able to use it at half power because it recycles very quickly and I can generally get about 400 to 500 flashes out of one battery charge. I do drag along another heavy, lead acid battery as a back up but it's rare I need to depend upon it. 

I might have been able to make the smaller flashes work but not at ISO 64... No unless I pull a "Joe McNally" and gang a bunch of the smaller flashes together in tandem and add a radio trigger to each one. The way I figured it I knew I would have to cart and man handle the Century stands and the squadron of sand bags anyway, I might as well have all the power I needed at my fingertips. 

It worked well. And the gear went from the cart to a stout cart to the set up and back again. No carrying all this stuff up the steps solo. Not by a long shot. I know most people buy one type of lighting product and then get all dogmatic about their choices. They insist on shoehorning their paid inventory into every working circumstance. I come from a different age. It was a time when we customized our kits for the task at hand. It still works. 

The Elinchrom Brute Force Lighting Solution. 

The Ranger RX AS Two Head System. 

1100 ws. Two heads with modeling lights. Short duration flash heads. 

Big, stout, speed rings. The works. 

the filled case weighs in at a little over 40 pounds. 

Not the extremely portable solution for everything. 

Taking the Plunge.

Ben, mid Dive.

I learned long ago, on cold, dark mornings, that the hardest part of any project --- every project, is that first part where you are standing on the deck in the bitter, cold wind considering diving into the pool; the dread of embracing that first uncomfortable, wet chill, and the act of getting started.

That's what makes Summer swims more fun. It's already hot, the water is warmer, the chances of hypothermia remote. Even if you go to the early practice you're still pretty certain to start soaking up some solar-quality vitamin D before the workout is over.

I just got off the phone with a friend who is an exemplary photographer. He does it for money and he's a self-starter when commerce is involved. But he's been talking about his "art" project for so long that no one believes that he'll ever wrap his toes around the tile at the edge of the pool and launch himself. The cameras will never taste the rich nectar of something done for the challenge and not for the pay check.

There's always a reason for him to delay. He waited until full frame cameras hit the market, he waited until 20+ megapixel cameras hit the market, he didn't want to start his personal project when he was busy because he just couldn't stand to step away from the cash flow addiction. He didn't dive in when the markets and the economy tanked because he was too nervous to stray too long from his phone and his physical connection to the client space --- he feared he'd miss one of the few, stringy jobs to come through at the time.

Now he's waiting till he makes his first million. Next he'll be waiting till he makes his second million. ..

But his project is arduous. The one he talks about. It's a globe trotting trip that seemed so do-able when he was in his forties and even his early fifties. But the project keeps being put off.  Now his left shoulder bothers him after a day of working. He's walking with a little bit of a hitch because his right knee gets a wee stiff when he sits too long. He's waiting for the situation in Greece to get straightened out. He's thinking he needs to hold onto the money his project will cost in case an emergency comes up.

Part of the trip is a walk across a couple hundred miles to go from one sea to one ocean. It's a trek that one does through the mountains, on foot. But work and family have kept him busy and the few days a month he does get out to walk he realizes that the heat bothers him much more than it did ten years ago. He's tired now. And he gets tired more easily. The idea of camping out and not having a coffee shop nearby in the mornings seems like a much bigger impediment than it every did before.

Psychologists might call this a middle aged failure to launch but I'm calling it the sneakiness of progressive entropy. And I'm pretty sure it's sneaking up on a fairly large number of my friends and will overwhelm them before they realize it.

At times such as this, when I have had yet another coffee with my friend and heard another series of plaintiff excuses for delaying his adventure yet again, I come back to my office and pluck one little book off my shelf and sit down for a quiet and short read.

The book is: Andrew Marvell. A Selection of His Finest Poems. 

The poem I read is called:  To His Coy Mistress.  It is one of the first of a genre of poems referred to as Carpe Diem poetry. Translated: Seize the Day! I advise everyone who has a wonderful project in mind, but is consistently failing to launch, to stop and read the poem I've mentioned. I hope it's enough of an antidote to defeat that series of sensible spreadsheets one's mind is constantly constructing to put off anything risky, dangerous or imbued with the promise of too much fun.

The time to plunge in is while you still can. And the "sell by" date on that package is largely unknowable and unpredictable.

I have, once again, advised my friend to "Take the Plunge." Whether he will is solely up to him but each time I hear about the plans they are subtly diminished. Practicality is okay for some things. For art practicality is early death. Quit your job. Do your adventure. Write your book. Take your trip.

Let's not bury you before you've had a chance to launch yourself.

Tailwinds. An interesting chair.

Detail of a chair observed on my walk down Lamar Blvd. in Austin, Texas.

A fun and funny encounter at the bookstore.

We're lucky here in Austin. We still have a big, thriving, independent bookstore. It's called, "Book People" and it sits right across Sixth Street from the Whole Foods H.Q. I love to shop there because Book People carries a lot of titles and they have an extensive magazine selection. Last week I bought a copy of American Cinematographer Magazine and a copy of Photo District News there, along with a couple boxes of cool, photo-themed greeting cards to send as "thank you" cards for client. I find something new and fun every time I step in the door.

Today I stopped by on my way back to my car from the Graffiti Wall. On quiet Sunday afternoons I like to spend some time looking at all the magazine covers to see what's trending, what's current and what looks frankly passé. I was standing near the photo and design magazines, looking at a photo of Nick Knight on a cover, when I saw a man about my age over my left shoulder. He took at look at the hulking combination of the Nikon D610 and the Sigma 50mm Art lens over said shoulder and, with a nod as a greeting, said, "I used to carry something big like that around but now I'm really enjoying a smaller, lighter Olympus camera." We got to talking and he seemed interested in educating me about the attributes of the smaller system.

I mentioned that I too had several of the Olympus m4:3 cameras and liked them very much. I also mentioned that I had been writing about them for nearly five years on my blog. I identified the blog and the man broke into a smile. "You are Kirk Tuck." He said. I agreed. "Your writing is partly responsible for my migration to Olympus." We spoke for a few more minutes about the relative merits of particular lenses, and a lens acquisition strategy in general, before we shook hands and headed in our different directions.

The encounter may have been a little embarrassing for him but it damn sure made me feel like a rock star. At least for a few minutes. I appreciated being recognized. Nice to know people really do read the blog...

Thanks!

Lab Work.

Inside the MOS 13 Clean Room.

Before the turn of the century. 

Love the booties....

It's pretty much official that NXP is buying/has bought Freescale Semiconductor. I'm pretty sure that after the "merger" goes through NXP will take over executive operations, rationalize all the collateral and naming under the NXP brand and Freescale, as a brand, will dissolve. It's a bit sad to see for many here in Austin. At one point Motorola, Inc. was one of the largest companies in the world and employed 150,000 people. For one reason or another (or one bad bet after the other) the company is a tiny 12,000 person remnant and long ago spun off the Semiconductor business as a separate entity.

The separated semiconductor business started life as a publicly held company until the Blackstone group, the Carlyle Group and others took them private with nearly $17 billion in dept. Then, because of world economy in 2008-2011 and some changing markets, the company and their investors took some real hits but eventually took the company public again in 2011 with an underperforming IPO.  Now this new merger will take the resulting company in yet another direction.

Why do I care? I could trot out some tech nostalgia. I owned several very good Motorola cellphones (they invented the cellphone). I owned some very good Motorola radios (they kind of invented the portable two way radio, or walkie-talkie). And as a photographer I got to photograph a ton of very interesting stuff, including the first PowerPC chip to come out of the Somerset consortium of Apple, Motorola and IBM. It was the first RISC chip widely used in personal computers and was the bedrock of Apple's mid-era machines.

From the late 1980's through to 2006 I was commissioned to do a huge spectrum of imaging work for the company. I photographed lots of products, including chip dies, chip packages and every manner of pin configuration one could imagine. I also made hundreds of portraits of senior staff across a number of divisions. I was along for the giant conferences and even photographed their educational outreach. One fun day I remember was the event where high school kids were mentored in rocket building (proto-engineering) and we all took dozens of rockets and launched them in the parking lot of Motorola/Freescale's Oakhill location parking lot.

I still get asked from time to time to cover an interview with the reigning CEO or to make portraits of new, key hires but I have a feeling that we'll be starting over from scratch as more and more of the (non-engineering) staff are leaving under their own steam or being shown the door.

As a photographer I grew up with Motorola and then matured in business during the Freescale years. I worked conferences all over the United States and even wrote video scripts and trade show scripts for their marketing and events department. Through the years I came to enjoy the culture. They were (and maybe still are) a company that respected family time and understood the need for balance between personal life and business.

My first assignments for the company were done on 4x5 inch view cameras. Later we progressed to using mostly medium format film cameras and then a smattering of 35mm equipment also became acceptable. Since 2001 everything we've shot for them has been done with my ever changing roster of digital cameras. However the re-naming and reorganization goes down I hope that they are successful both in business and in retaining the best parts of their culture. There are more than enough soul killing corporations out there. I always thought of Motorola, and then Freescale, as one of the good guys...

Interesting how the business landscape changes with cultural change, and the relentless march of technology. You can try to swim for it and get rolled by a rogue wave or you can get up on your board and try to ride the crest. One way or another the waves always come.

Amazingly, the block buster novel of last Summer is still available to photographers everywhere.

The Kindle Edition of "The Lisbon Portfolio" by Kirk Tuck.

I know that thousands of my loyal VSL readers rushed out and bought my action/adventure novel the week it came out last June. One launch day alone some 750 were snapped right up, and over 5,000 people took advantage of the limited time, free book offer that happened in the Fall. But that still leaves thousands of you without the unique experience of "The Lisbon Portfolio" ownership. Sure, some of you are waiting for a copy with zero defects (sorry, artists will never achieve Six Sigma) so you can read in intellectual comfort. Others protest that this "is not the sort of stuff I read!" And others just don't read fiction at all (fiction??). But all of you who have not bought the book are misguided in thinking of this as just a more permanent and expensive alternative to the library for your casual entertainment. NO! This is a souvenir of our time together at the VSL blog site. It is the contemporaneous companion to the first 2300 delicious (and free) blog posts. It commemorates your pleasure in reading my posts and my pleasure in writing them. 

Many sites have a "tip jar" which allows you to leave a contribution to the sites that you value. Other writers endless flog workshops and DVDs that are priced many dozens of times higher than our Kindle edition book. But instead of thinking of the book as just reading material think of purchasing the book as a positive vote for the pleasure or knowledge you've gotten over the years reading right here on the Visual Science Lab blog. 

If you buy the book you'll be helping to support me ( financially and emotionally) as I write the next novel. The St. Petersburg Portfolio is already being written. Word by word, in dark coffee houses and during the downtime at shoots.  Seeing people embrace or support the first book gives me the impetus and courage to go on and finish the second one. It also helps me rationalize the time and energy I spend researching and writing for VSL. If you have some spare net worth rattling around please consider dropping a smaller percentage on the Kindle version of the book. If you have an enormous fortune in liquid assets then by all means, step up and buy the paper back version. Either way you'll have my appreciation! That's the end of the only novel commercial so far this Summer. Now, back to our original programming....

thinking about St. Petersburg....

Why, in fact, dynamic range really does matter. Even if you are only working for a web audience. Nikon D610.

I didn't really have a mission in mind but I'd been working on a project in the studio and I wanted a reason to go out and bake for a little while in the intense sunlight that's finally come (late in the Summer) to Austin. I had the EM5.2 on the front seat of the car (random heat testing) and after I started the engine I had second thoughts so I brought the toasty little camera into the studio and grabbed one of the Nikon 610s instead. The one with the 50mm Sigma 1.4 Art lens welded permanently on the front. I double checked on the two buzz kill parameters before I left the driveway: Does the camera currently have a (charged) battery inside? And, Does the camera currently have a memory card, with space, installed in one of the slots? If the answer is "yes" then the trip to downtown proceeds. The answer was "yes."

I'm usually pretty flippant with my own, fun work. I use the cameras in the large, fine Jpeg mode a lot. It works well for lots and lots of stuff. But I'd been bouncing around a few operational ideas in my head and wondered just how much of a difference it would make if I "upped my game" and started shooting at the very high edge of this camera's potential. I set the camera to Raw, Lossless Compression, 14 bit color. I set the ISO to 100 and I set the lens aperture to f3.5 or f4.0 --- theoretically the sharpest zone for that particular lens.

I strolled through the yellow heat of the day from my car to the Graffiti Wall a half mile away. The camera dangled over my left shoulder. I got to the wall and sat on a bench, in the shade of a line of trees that sits on the street side, east boundary of the park and watched the Sunday afternoon throng. In the middle of the bench was a man who had come to the park with his kids. They came all the way from Arlington. Their final destination was Fiesta Texas (huge amusement park) in San Antonio, Texas. My bench friend had heard about "the Wall" all the way up near Dallas and wanted to see it for himself. The kids were off spraying paint and having a blast. The father and I both agreed that every city should have a big wall that anyone can paint on. Any time. Any day.

After my brief respite from the heat I got up and starting looking for photographs. I let the camera strap dangle and I hold the camera in both hands when I am walking around. My left hand around the lens and might right hand wrapped around the grip. I shot some details and then walked up to the North corner of the wall. That's what's in the image above.

I looked at the scene in front of me. I wouldn't have tried shooting it with an older generation of camera; digital or analog, because the left hand side of the wall is in full, 3 p.m. sun while just around the corner the conjoined couple is standing in full, open shade. f16 versus f5.6? Cameras with much lower dynamic range would presumably either block up the shadow areas or blow out some highlights as I tried to straddle the two vastly different exposures. I decided to make the exposure for the sun drenched side of the frame and let the shadow side fall where ever it intended to land.

But here's the interesting part: when I go back to the frame, select the couple and then recover the shadows this is what I get....

This is a normal exposure with the Active D-Lighting turned off. No HDR. No special handling other than the settings I talked about above. But it is a perfectly good frame in and of itself, other than being enlarged to about 100%. What this shows me is that the ability to recover shadows had benefits in post production that are amazing. To really make a "scientific" comparison I would have had another camera, representing the "lower DR" camp, set up on exactly the same spot and I would have shot an identical frame. Well, that's not going to happen on my leisure time but my memory for camera performances is pretty good and I can't remember using a digital camera (other than a D810) that comes close to this kind of shadow recovery performance. 

This is one of the reasons I come back to the D610s again and again. According to DXO tests and comparisons the D610, at 100 ISO, yields 14.4 stops of DR while the D810 at ISO 64 yields an outrageous 14.8 stops of DR. The closest Canon (5Ds) comes in at 12.4 stops; two full stops less dynamic range. The D610, based entirely on raw file performance, is the 4th best camera on the DXO test grid and it's only a hair under the performance of the next three top cameras. Not bad for a camera which one could pick up, lightly used, for just $1200 as recently as a few weeks ago.

While I can plainly see the results of the wide dynamic range in the initial shot at the top of this blog I can also tell you that in print, when printing to photographic printing paper, or when going into color separations, this dynamic range is a visible tool that allows you to play with the contrast and representation of your images. 

You want a killer, full frame camera to play around with? Need some ultra wide dynamic range for your work? You can pick up a trouble free Nikon D610 with a USA warranty for about $1495. Taking a chance on a lightly used one? Think $1200 for a good price point. Just thinking out loud here but sure am happy to have a couple of these as back-ups for my D810...

The new front page photo for the www.kirktuck.com website. Switching between black and white and color...

www.kirktuck.com

Catering services at the VSL World HQ. Quick food snaps.

The current breakfast of choice for two of the three executive level staffers at the VSL HQ:

Joe's O's (Trader Joe's version of Cheerios) +organic blueberries+handfuls of 

walnuts+organic, whole milk.

Consumed with coffee and the NYT Online.

Yesterday's lunch at the executive dining room of the VSL.

Linguini + Pesto + cherry tomatoes.

We are constantly working on the catering services for our executive level staff.

Today the entire kitchen staff is on a team building retreat to learn 

new skills and new ways to grill our CEO's favorite foods. 

Since the dining facilities are closed senior members will go off site for lunch.

Do I hear the siren call of Maudie's Tex-Mex Plate?

I think I do. 

Photographs via the Olympus EM-5.2 ( a very discreet "table" camera) and

the Panasonic 42.5mm lens. 

Dine well.

Seemed like a good morning for some color from the historic Clarksville Neighborhood.

Stock Photography = Lost Imagination.

The use of boring, generic stock photography by allegedly "creative" advertising people is nothing more than looking in someone else's rear view mirror and grabbing stuff they've used, chewed up and then spit out. It's creative cowardice. It's creative compromise. It's "B" team creativity. It's sure not that world class performance you were promising clients when you signed them on...

When we need a cool picture of corn soup drizzled with olive oil my clients don't rush to the web and spend hours looking for something that's "good enough" for a client to grudgingly approve. We turn on the creative juices together and shoot the damn thing EXACTLY the way our clients envision the subject. That way they never, ever have to worry about their biggest competitors using exactly the same image in THEIR advertising or editorial content. Plus the client gets the thrill, privilege and honor of actually being part of an ongoing creative process instead of doing the ad agency equivalent of selling used Kleenex at a discount.....

Just something to think about next time your account executive demands that everything come from royalty free stock. The cure? Say "no." Tell em you signed up to BE creative, not to be an intern/researcher/kiss ass. If they argue the point then gather up your stuff and head for the door. You need a better place to work.

Trucks Shot.

©2015 Kirk Tuck.

Do you want to see a completed Annual Report project that we finished up in May? It's public now so I can show it.

Here are the front and back covers; the cover image wraps around:

If you click on the link below you'll go to the client's website to a page that shares a PDF of their A.R.

http://www.pec.coop/docs/default-source/annual-reports/pec-s-2014-annual-report.pdf?sfvrsn=11

I'm very happy with the design and the way everything turned out. The company is headquartered in Johnson City, Texas.

Let me know what you think...